Cold emails can be a great way to make connections, generate leads, and eventually increase sales. As “cold” puts it, it’s a strategy to reach out to “Strangers” who are your potential customers and convert them by telling them about your product, via email. Additionally, cold emails, much like cold calls, are a great way to make connections. Since you can personalize and introduce your brand/yourself, it’s a great way to make the first impression a great one.
But, the downside to these emails is that they can often be ignored easily and land in spam. Which leads to a waste of all of the effort you put into crafting your email. Let’s see how you can nail the cold emailing strategy and ensure you get results.
- Make it personal:
- Address the recipient by their name. Talk about specific details about their company or recent achievements and craft your message to their industry or role.
- Clearly communicate the value you offer to the client and highlight key benefits or offers they could avail by clicking on the links added.
- Craft a subject line that sparks curiosity or addresses a pain point. Keep it small to intrigue your client to open the email.
- Segment your email list based on demographics, behaviour, or other relevant criteria. This can help you tailor your messages for better engagement.
2. Content:
- Keep your email short and easy to scan at a glance. The key is paragraphs, bullet points, and headings to break up the benefits.
- Clearly state what you want the recipient to do next, ie, the CTA. Make the CTA easy to understand
- You can also try including testimonials, case studies, or success stories to build trust and FOMO in customers.
3. Visual elements:
- As opposed to the popular belief that visuals like images, infographics, and videos will make your email more engaging, plain emails mostly do the trick as well.
- Most cold emails lack any visuals apart from logos, instead, they post links which can lead you to other pages. Hence the content remains simple, gets the point across and is easy to scan.
- Also note, more visuals, emojis and links will land your email in spam. So keep it simple!
4. Trial and error:
- When in doubt, A/B Test it: Experiment with different subject lines, content, or CTAs. Analyze and gauge the results to understand what resonates best with your audience, the idea is to get more views and clicks with minimal spam reports.
- Ensure your email is easily readable on mobile devices. More than 65% of your audience will probably view your email on the phone.
5. Seem human:
- In a world rampant with fraud and scam emails, you have to stand out, seem genuine, and human. Always add a professional and personalized email signature, along with your contact details in the footer.
- Include company info and social media links whenever you can to build credibility.
- Ensure that your cold emails comply with data protection regulations and don’t offer frivolous offers, or outlandish proposals and are void of grammatical errors. These mistakes can permanently land you in the spam folder!
Finally, once your email is sent. Analyze and come up with a follow-up strategy. In most cases you may have to shoot out another email as a reminder, however, the 2nd email must be more engaging or at least have an incentive.
That seems like a lot of emails, doesn’t it? Not to worry, with the help of Contacto, a convenient mass emailer built within Salesforce, you can rest easy and send thousands of emails with the click of a button. The best part, there are no limits or restrictions.
Why wait? Start curating the list of your target audience and get to email-ing!
