In 2024, Salesforce continued solidifying its dominance in the Customer Relationship Management (CRM) space, reporting a staggering revenue of $34.86 billion, up from $31.35 billion in 2023. This growth is largely attributed to the company’s increasing focus on AI-driven solutions, such as Salesforce Einstein and Data Cloud, transforming the way businesses operate across industries.
AI now plays a pivotal role in Salesforce’s offerings and is a significant part of Salesforce’s future plans.
Let’s see how Salesforce was able to achieve success via AI.
Einstein
A core part of Salesforce’s AI strategy is its Einstein AI platform, which has become indispensable for businesses looking to integrate predictive analytics and automation into their workflows.
Einstein helps users anticipate customer needs, make data-driven decisions, and even automate routine tasks. With AI integrated into Salesforce’s Customer 360 platform, businesses are better equipped to offer personalized customer experiences and drive efficiencies across departments.
In a recent report, Salesforce projected that its economy—driven by AI and digital transformation—will create a net gain of 11.6 million jobs and generate $2.02 trillion in business revenue between 2022 and 2028.
Revenue Breakdown and AI’s Contribution
Salesforce’s 2024 revenue was driven predominantly by its subscription and support services, which brought in $32.54 billion—accounting for over 93% of the company’s total revenue. Within this, key offerings such as Service Cloud and Sales Cloud generated $8.25 billion and $7.58 billion, respectively.
AI-powered platforms like Salesforce Data Cloud and Einstein GPT are being increasingly adopted by enterprises seeking to enhance their CRM capabilities and provide deeper insights into customer behavior.
Salesforce’s strategic acquisitions, including Tableau and MuleSoft, have further strengthened its AI and data analytics capabilities, offering businesses comprehensive tools to manage data-driven decision-making.
Generative AI
One of the most exciting developments in Salesforce’s AI strategy is its focus on generative AI, particularly through Einstein GPT.
Generative AI is transforming the way businesses create content, engage with customers, and automate interactions. For example, Einstein GPT enables businesses to generate personalized responses in real time, enhancing the customer experience while reducing the workload for customer service agents.
Conclusion: AI is the Future of Salesforce
Salesforce’s 2024 revenue reports underscore the growing importance of AI in shaping the future of CRM and business operations. With AI-driven platforms like Einstein, Data Cloud, and generative AI capabilities, Salesforce is setting the stage for a new era of business transformation. As more organisations adopt these tools, Salesforce is poised to not only continue its impressive growth but also to lead the AI revolution in enterprise software.
