Email marketing is the continuous effort put in by businesses big and small. There’s a reason why our inboxes are always full and many a time we end up clicking on the offers we receive. But if it weren’t for emails we wouldn’t get to know about transactions, deliveries, changes in settings, and so many more crucial things.
As a business, you’ll have to notify and consistently engage with your customers, old, new and yet-to-be-acquired. You have to be active, create brand recall and ensure you’re bringing active offers to the customers’ notice. All of this can be achieved via emails.
Any business needs a starting point and if yours has not yet started with transactional, marketing or promotional emails, it’s time. Here are the most commonly used emails and templates you can begin with:
Pro tips:
- Always automate your emails, for example, your customers should be addressed by their names in emails.
- Always test your emails and ensure they’re not landing in spam. If they are, remove company names, emojis and other visuals, and try again.
- Automate your drips if emails aren’t opened on the first try.
Now, let’s begin!
Welcome Email:
This is a must. Every time a customer signs up or logs back in after being churned out, they must get an acknowledgement email from you, welcoming them. This email is very crucial and must contain the go-to information or introduction to features for your new customers.
Try and sign off as a person rather than a company to add a human touch to your email. Don’t forget to add customer care and social links, you don’t want your customer to be lost.
Template:
Subject: Welcome to [Company Name]!
Hi there,
Welcome to [Company Name]! We’re thrilled to have you on board. Get ready to explore a world of opportunities and benefits.
To begin with, we’re offering you a 10% discount on your first subscription, avail it today! (optional)
Browse our product here: Links
Reach out to our customer care in case of questions: Link
Thanks for joining us!
-(POC’s Name)
Transaction: Placing an order
Now let’s move to orders. Your customer finally makes a purchase, whether it’s a subscription to a starter plan or a product, it’s great for you.
But there are next steps you need to follow. You need to notify your customers of what just happened, and what comes next and give them an option to resolve queries if any.
Template:
Subject: Thank You for Your Purchase!
Hey [Customer Name],
Thank you for purchasing [Product] from [Company Name]. We appreciate your trust in your business and hope this [product] proves super helpful.
What next?
We’ll deliver/start your product in 2-3 working days. You can track this and find all the details in your dashboard as well.
Please feel free to reach out to us with any questions.
Thanks!
-(POC’s Name)
Acquiring new customers: Follow-ups
Reaching out and being able to engage with a potential customer is a huge win. But only if it proves to be fruitful.
After every interaction or meeting, you should follow up with your potential customers and list out the minutes of the meeting and appropriate next steps.
Here you can highlight the pros of signing up/becoming a member, and send multiple follow-ups if the customer doesn’t convert.
Template:
Subject: Following up on our chat
Hi [Customer Name],
I hope this email finds you well. I’m following up on our meeting last week. Let me know if you have any questions or need further information, we’re super excited to onboard you!
As discussed, please sign up here: Link. Your account will be activated 2-3 working days post which you can get started with your orders!
If you have any questions, please reach out to us here: Link
Thanks!
-(POC’s Name)
Newsletter Email
How do you consistently engage with your customers even when they’re not actively buying from you? One word: Newsletter
A newsletter is the best way to keep in touch with your customers. Here’s why:
- You can put in information about various categories like product updates, launches, offers, notes from founders, memes, etc. The possibilities are endless!
- You can add visuals that resonate with your brand rather than keeping it a plain text email.
- You can experiment with offers and brand tones. Based on open rates and click rates you can figure out the best template for your audience.
- Newsletters can be for all your audiences, old, new and yet-to-be-acquired.
- You can mix and match your content. Your recent blogs, social updates, videos and all can also be attached.
Template:
Subject: June Newsletter – Exciting Updates Inside!
Hi [First Name],
Welcome to our June newsletter! We’ve got some exciting updates in store and you don’t wanna miss out on these!
But first, let’s hear it from our founder.
(Section on founder’s note)
Now let’s move to the exciting stuff. Our product has recently gone through a major revamp and we can’t wait to tell you about it.
(Section on product updates)
Ok, we think we’ve talked enough about ourselves, so we’ll let our customers have the final word. Here’s what Company XYZ had to say about their experience with us:
(Customer testimonial)
Well, folks, that’s all for now!
We’ll see you next month.
-(Company Name)
Event/webinar Invitation Email
An event or a webinar that your company is hosting or participating in can be a big deal. It’s a chance to get some major eyeballs on your brand, and footfall is important for you.
One way to invite your customers to join and engage is via email. Ideally, you want to send multiple reminders. One a month before, a week before, 3 days before, on the day of and one an hour before. space out your reminders but this is one way to ensure your attendees remember this event.
Template:
Subject: You’re Invited to [Event Name]!
Hi [Customer Name],
We are excited to invite you to [Event Name] on [Date] at [Location]. Join us for an evening of [brief event description]. RSVP here.
Best, [Your Name]
follow up:
Subject: One week to go!
Hey (Customer Name),
We hope you’re ready for our (Event). We’ll be expecting you at (Location) On (Date)!
Ps, there’s a surprise waiting for you at the end.
See you soon!
Team (Company Name)
Similarly, In Salesforce CRM, mass emailing plays a crucial role in marketing by offering a cost-effective and efficient way for businesses to engage with their audiences through email marketing campaigns, the best solution is “Contacto”.
Made by BigWorks and built on the Salesforce platform, this is a foolproof and cost effective choice for any company automating their mass emails.
