Tired of messy spreadsheets, outdated email lists, and scattered campaigns?
Contacto brings your outreach back under control and inside Salesforce.
Introduction
Inboxes are more crowded than ever. And yet, email remains one of the highest-performing channels for both B2B and B2C teams.
The real challenge in 2025 isn’t sending emails; it’s sending the right message to the right people at the right time, using tools that sync with your CRM, not fight against it.
That’s exactly what Contacto does.
Built by BigWorks and designed for Salesforce users, Contacto is a mass email tool that connects your campaigns directly to your CRM, with no manual imports, no list mismatches, and no missed opportunities.
1. Why Traditional Email Tools Fall Short in a Salesforce-Centric World
Most email marketing tools live outside of your CRM. That means:
- Constant list exports
- Out-of-sync contact data
- No visibility into lead status or sales context
- Manual tagging to suppress or retarget audiences
The result? Slower campaigns, irrelevant messaging, and more room for error.
With Contacto, every campaign is informed by live Salesforce data, not last week’s CSV.
2. What Makes Contacto Different?
Contacto isn’t just another bulk email tool. It’s purpose-built for Salesforce-first teams that care about personalisation, performance, and pipeline alignment.
Here’s what sets it apart:
Real-Time CRM Sync
No need to upload new lists every week. Contacto pulls contacts, lead status, opportunity stage, and more directly from Salesforce.
Smart Segmentation
Use Salesforce fields (like industry, last touchpoint, or deal size) to segment and personalize at scale, no manual filtering required.
Dynamic Campaigns
Contacto adapts your campaigns based on live CRM data. Did someone convert mid-campaign? They’ll be auto-excluded or shifted to the right flow, without you lifting a finger.
Unified Reporting
See open rates, click-throughs, and replies in context with pipeline data — all inside Salesforce. Know exactly which campaigns are driving results.
3. Built for the People Who Use Salesforce Most
Contacto works great for:
Sales Teams
Send follow-up campaigns that trigger based on lead behaviour, not guesstimates.
Marketing Teams
Run nurture campaigns, product launches, and newsletter sends, all powered by CRM segments.
Customer Success
Send onboarding checklists, renewal reminders, and satisfaction surveys tied to account stages.
Because Contacto is native to the Salesforce ecosystem, there’s zero duplication of effort. You create, send, and track — in one place.
4. Sample Use Case: From Webinar Lead to Closed Deal
Let’s say your team hosts a webinar on a new product launch.
With Contacto:
- All registrants are auto-tagged in Salesforce
- Non-attendees get a follow-up email campaign
- Attendees are moved into a nurture flow
- Once a lead shows intent (clicks, downloads, replies), sales is auto-notified
- The entire journey is tracked in the CRM, not in silos
No spreadsheets. No confusion. Just a clean, connected system from interest to impact.
5. Setup in Minutes, Not Weeks
Contacto is listed on the Salesforce AppExchange and installs with just a few clicks. There’s no complicated mapping or API gymnastics. If you know Salesforce, you already know how to use Contacto.
Conclusion
In 2025, email success is no longer about volume. It’s about precision, timing, and connection, all of which come naturally when your campaign tool speaks the same language as your CRM.
Contacto was built for teams who are done chasing data across platforms and are ready for clean, effective, CRM-driven email campaigns that scale.
If you’re using Salesforce but still juggling Mailchimp or spreadsheets, it’s time to switch.
