Salesforce has gained worldwide recognition as the premier CRM platform, renowned for its exceptional features and capabilities. It offers a comprehensive suite of services, including top-notch Customer Relationship Management (CRM) software, a wide range of sales apps, customer care apps, cutting-edge marketing automation tools, robust analytics functionalities, and powerful application development resources.
With Salesforce, you can effectively streamline your customer relationships, drive business growth, and foster seamless connections by harnessing the power of sending bulk emails to your leads and contacts.
While Salesforce’s built-in mass emailing features may serve basic needs, third party emailing apps offer a more comprehensive and feature-rich solution, providing advanced capabilities to improve the effectiveness and efficiency of your email marketing campaigns.
Salesforce default feature limitations
- Firstly, the email feature is restricted to individuals within your contact list, ensuring targeted communication.
- Additionally, there is a daily limit of 5000 emails that can be dispatched, enabling efficient email management.
- Certain tracking capabilities, such as monitoring open rates, unsubscribes, and click-through rates, have some limitations in place.
While Salesforce excels in many areas, it may not be the optimal choice for handling transactional emails, necessitating alternative solutions for such specific requirements.
Contacto advantages over Salesforce’s default mass mail feature
As it’s been built on the Salesforce platform, Contacto offers several advantages over the built-in mass emailing features of Salesforce.
Here are some reasons why Contacto is considered better:
- No limitations for emails. Send as many emails as you need to your prospective and existing customers. No need to be limited to only 5000 emails a day!
- Deliverability – Contacto’s robust infrastructure and deliverability features ensure that your emails reach the intended recipients’ inboxes and are not marked as spam.
- Not limited to your contact list – Contacto has the ability to send emails based on any Salesforce object as long as it has an email address.
- Domain Reputation – Contacto is integrated with the best email sending platforms like Sendgrid and AWS, meaning only you access the account which sends your emails allowing you to maintain your domain reputation.
- Data Privacy – Since Contacto is a native Salesforce app, your data is not shared or accessible by any third party vendors, or hosted on third party servers; keeping your data private at all times.
- Advanced Features and Functionality: Contacto typically provides more advanced features and functionality compared to the basic mass emailing features within Salesforce. It offers enhanced personalization options, segmentation capabilities, automation tools, advanced reporting and analytics, and integration with other marketing channels.
- Deeper Integration with Salesforce CRM: Contacto is built specifically for Salesforce and provides seamless integration with Salesforce CRM data. This means you can directly email customers from your contact list. No need to sync contacts with another app, eliminating a significant time sink.
- Scalability and Performance: Contacto is designed to handle large-scale email campaigns efficiently. It is built for high performance and can handle the demands of sending emails to large contact lists.
- Enhanced Automation and Workflow: Contacto provides advanced automation and workflow capabilities, allowing you to leverage Salesforce tools like Apex and VisualForce to create complex customer journeys, automate email campaigns based on triggers, and set up drip campaigns. This automation saves time and effort by streamlining your email marketing processes.
- Dedicated Support and Updates: The creators of Contacto, Bigworks, offer dedicated support and regular updates to ensure the app’s functionality, security, and compatibility with new Salesforce features. This level of optimisation and continuous improvement can provide a better user experience and ensure that your mass emailing efforts drive results.
So what’re you waiting for? Sign up with Contacto now and start sending emails to your customers, as many as required!
